Core Points of Pet Product Packaging Design

August 16,2022

With the improvement of people's living standard, the living conditions are getting better and better, the living environment is getting better and better, and the entertainment life is getting richer and richer, so more and more people are choosing to keep pets as their life "companion" and soul "partner" while protecting their lives without worries. ".


It can be said that many pet owners are treating their pets as a member of their families, and people are paying more and more attention to their pets.


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Whether it's cats, dogs, birds or some other pets, you can find a variety of products on the market to serve them, including but not limited to food, clothing, toys, supplies and so on.


These products have their own unique customer base, there are millions of businesses are selling pet products, as to how to occupy a place in the fierce competition in the market, how to improve sales, how to attract the attention of consumers is largely dependent on the appearance of pet products packaging design. Here's what kind of pet product packaging can attract pet owners to buy.


Pet packaging design points


The first selling point, health and safety. Contemporary people are most concerned about the topic of green health, and pet food, supplies safety is also a great concern for pet owners, so now the packaging designers in the packaging design of pet products often prefer to use some health and environmental protection as a selling point to promote, more able to gain the trust of consumers and like.


The second selling point, humane care design. Whether it is pet food, pet supplies or other pet products packaging, the design should pay attention to what kind of pets you design the product to serve? What are the characteristics of such animals? Pet owners are more concerned about those features of the product? Through these elements to find their own product positioning elements and consumer concerns, with a more humane concept to design easier to impress pet owners, so that consumers have a sense of identity.


The third selling point, the fun design is more likely to attract consumers. Research shows that the color, text, shape with rich and harmonious products are more able to get the pet owners like and recognition, to meet the consumer psychology of pet ownership groups. To put it bluntly, it is more able to stimulate the purchase desire of such consumers, so we can put more thought into the visual design of the packaging from this perspective.


The above mainly from the health and environmental protection, humane care, pattern color matching and other three aspects for you to elaborate on what kind of pet products packaging design can stimulate consumer desire to buy, to get consumers like, so as to achieve the purpose of promoting sales. Packaging design needs or sales of pet products people can learn more, may give you some help yo!




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